ABOUT / KEITH HEUSTIS

A designer. A builder. Always curious.

I help people make sense of complex things—and turn what we learn into something we can build.

I’m Keith, a product design leader in Raleigh, North Carolina. Today, I lead UX at Cobalt, staying close to the work while helping a team find its own way forward.

Keith Heustis, outdoors beside a brick wallBased in Raleigh. Still happiest making something.
HOW I SHOW UP

Thoughtful about people. Hands-on with the work.

Find the thread.

I connect research, business goals, and technical realities so we can see what matters—and where to go next.

Make it tangible.

I think through making. A sketch, a prototype, or working code gives us something concrete to question and improve.

Build with people.

I give people ownership, honest feedback, and useful support. The best work is something we build together.

THE PATH HERE

Making things came before making interfaces.

From a high-school boatbuilding business to enterprise products, the medium has changed. The instinct to understand, experiment, and make has stayed with me.

1996–2000 / TEMPEST WINDSPORT

My first business started in a workshop.

In high school, I started designing and building windsurfing boards and A-Class catamarans (opens in a new tab). I worked with carbon fiber, Kevlar, and wood/epoxy construction to make high-performance sailing craft.

Long before product design, I was already working through the connection between an idea, its materials, and how it performs in the real world.

OWNER · DESIGNER · BUILDER / THREE RIVERS, MICHIGAN

Tempest A-Class catamaran under sailHand-built windsurfing boardKeith windsurfing
2002–2004 / WHITMORE LAKE

Making technology something we could create with.

I designed and coded my first website in Dreamweaver—a school library site that grew to 227 pages. All manually built. No CMS.

Alongside teachers and students, I created The Eagle News, using green-screen effects and virtual sets to turn school news into something we made together.

Recognized at the 2003 MACUL conference.

After Whitmore Lake, I started KJ Films, shooting corporate and wedding videos—another way to bring stories to life.

First library website — 227 hand-built pagesThe Eagle News virtual newsroomWhitmore Lake student library card
2008–2012 / CLEARRIVER

Learning to build what I designed.

At ClearRiver, I became confident in front-end development. Learning ExpressionEngine was a turning point: I could deliver powerful, content-managed websites—not just design how they should look.

The work stretched across websites, web applications, mobile, animation, and video. I was learning how design decisions hold up when you build them.

INTERACTIVE DESIGNER / MIDLAND, MICHIGAN

Salzburg Landscape Supply websiteClearRiver video interview stillHospital mobile wayfinding app
2012–2013 / KALAN STUDIOS

Bringing someone’s idea into the world.

I started my own design company, helping clients connect their ideas with an audience. For the Thrive Doctors, that meant e-books, marketing, and websites supporting their inventions and conferences.

For an interior designer, I helped publish a book and created a website and video. Design, front-end development, and filmmaking became parts of the same project—not separate handoffs.

INDEPENDENT DESIGN BUSINESS / RALEIGH, NORTH CAROLINA

Thrive Doctors conference websiteInterior-design book website and videoThrive Doctors e-book
2013–2014 / ATLANTIC BT

From building websites to understanding the experience.

At Atlantic BT, the problems became more complex: a mobile app for Schwinn, and workflows helping dermatologists work toward board certification.

I began doing user research and running workshops with clients and teams. The work shifted toward understanding what people needed, untangling workflows, and figuring out the right thing to build.

LEAD UX STRATEGIST & TEAM LEAD / RALEIGH, NORTH CAROLINA

Schwinn Class Tamer app workflowMartin Marietta websiteAmerican Board of Dermatology website
2014–2019 / ALLSCRIPTS → ORACLE

Learning to lead—and design beyond a single screen.

At Allscripts, I worked through the complexity of electronic health records: charting, clinical workflows, and the needs of doctors and nurses. Ross Teague, a PhD researcher, deepened my research practice and helped shape how I approached my first management roles.

Allscripts also began my design-system journey. At Oracle, that continued with contributing to Redwood, connecting individual product decisions to a shared design language.

FROM SENIOR DESIGNER TO DESIGN MANAGER

Oracle Redwood data-visualization templateAllscripts annotated clinical workflowAllscripts mobile health concept
Allscripts clinical concepts and workflow, alongside Oracle’s Redwood template.
2019–2023 / CITRIX → PENDO

Creating the conditions for great design.

At Citrix, I found a culture that valued UX and colleagues who pushed my craft. I shaped a product vision, helped build a new design system, and grew into leading teams across Bangalore and Prague. Mentoring designers and building relationships became as important as designing the work.

I also reshaped design operations toward a more UX-friendly approach to SAFe, while partnering closely with Marketing, Brand, Ramotion, and Athletics to connect product experiences with illustration, iconography, and identity.

At Pendo, that leadership extended into new territory: overseeing launches including Session Replay, Journeys, and Pendo Adopt, while helping explore how emerging AI could fit into the product.

Citrix design-system foundations, components and patternsCitrix product visionPendo Session Replay
2023–NOW / PAYLOCITY → COBALT

Connecting vision to how we build.

At Paylocity, I led my largest organization yet, spanning Mobile, Notifications, Home, AI, Video, Reporting, and Community, alongside Design Systems and Content Strategy. I helped establish a shared product vision, advance a new design language, overhaul content guidelines, and get new AI capabilities off the ground.

At Cobalt, I brought that experience into a smaller, hands-on setting: rebuilding the UX team, establishing research and design operations, and shaping a new product vision. Working closely with Engineering, I explored AI-assisted workflows that connected design to working code—building reusable components and contributing reviewed, merged UI changes myself.

The thread is still making. Now it includes shaping how a team makes things together.

Paylocity Home product visionCobalt NEXT product visionCobalt front-end pull request reviewed with Engineering
Product vision and design-to-code work.
THE SHORT VERSION

A career of connecting the dots.

Hands-on design and leadership across security, cloud, HR, analytics, and healthcare.

2025–NOW

Cobalt

Head of UX

Leading the team while bringing design, AI-assisted development, and working product closer together.

2023–2025

Paylocity

Director of UX

Connecting a platform-wide vision with the everyday experiences of employees, managers, and HR teams.

2019–2023

Citrix → Pendo

Design management & direction

Building shared product languages, aligning teams, and shaping complex cloud and analytics experiences.

2014–2019

Allscripts → Oracle

Senior designer to design manager

Working across patient, clinician, and enterprise experiences—from research and interaction design to team leadership.

FOUNDATIONS & CONTINUED LEARNING

History at Hope College and Gordon-Conwell. Leadership and Performance Coaching at Brown University.

Earlier: Atlantic BT · Kalan Studios · ClearRiver · Appleseed’s · KJ Films · Whitmore Lake · Tempest Windsport

AWAY FROM THE SCREEN

Still making...

Workshop photos

Case study coming soon