UX LEADER / PRINCIPAL PRODUCT DESIGNER
I shape what comes next.
Finding clarity in complexity and giving ambitious ideas direction.
01/ PLATFORM STRATEGY / DESIGN SYSTEMS / BRANDING
Designing Continuous SecurityReimagining pentesting as an always-on security program and building the product vision, design system, and AI-enabled workflows needed to bring it to life.MY ROLE
UX leadership, user research & hands-on designSCOPE
Product vision, design system & AI delivery workflow
OUTCOME
A whole new new experience that makes continuous security simple and actionable.VIEW CASE STUDY
02/ PLATFORM STRATEGY
Redesigning an HR PlatformCreating a unified product vision to bring clarity, consistency, and a more human experience to a complex HR platform.MY ROLE
Strategy, design leadership, interaction systemsSCOPE
3 core personas • 50 research participantsWeb + mobile experiences
OUTCOME
Validated future-state concepts scoring 80–87 SUSVIEW CASE STUDY
03/ PLATFORM STRATEGY / DESIGN SYSTEMS / BRANDING
Designing the Next ChapterTranslating a new brand into a product experience and design language built for the future of Citrix.MY ROLE
Strategy, research leadership, interaction systemsSCOPE
3 core personas • 50 research participantsWeb + mobile experiences
OUTCOME
Validated future-state concepts scoring 80–87 SUSVIEW CASE STUDY
04/ PRODUCT VISION / DESIGN LEADERSHIP / UX RESEARCH
Seeing What Users SeeBringing Session Replay to Pendo to reveal the user experience behind the product data.MY ROLE
Project lead & designer managerSCOPE
Product vision + competitive researchUsability testing + customer validation
OUTCOME
Customer-validated direction for Session ReplayVIEW CASE STUDY
05/ UX RESEARCH / PRODUCT DESIGN / USABILITY TESTING
From Search to ScheduledTurning appointment requests into confirmed bookings, with a research-led scheduling experience for patients and care teams.MY ROLE
Lead UX & DesignSCOPE
Patient + administrative schedulingLegacy-system constraints
OUTCOME
Validated end-to-end scheduling experienceVIEW CASE STUDY
HOW I MAKE THINGS BETTER
I work across products, systems, and organizations.
Product strategy
Turning ambiguity into a clear direction and aligning around what matters.
Vision·Operations·Alignment
Design systems
Creating foundations that scale quality, consistency, and delivery.
Patterns·Components·Governance
Leadership
Making complex workflows understandable and usable.
Interaction·Visual·Content
AI & Emerging Tech
Helping teams grow and adopt better ways of working.
Coaching·Collaboration·AI workflows
PRODUCT DESIGNER
Design leader.
Systems thinker.Problem solver.I help organizations turn complexity into clarity through systems thinking, scalable design systems, and experiences people actually use.
KIND WORDS
Keith is extraordinary at navigating ambiguity and bringing clarity to complex problems. He has a rare ability to make sense of competing needs, create a clear path forward, and bring people together around a shared direction.
— Lawrence ShorterVP of Product Design, Citrix