UX LEADER / PRINCIPAL PRODUCT DESIGNER
I shape what comes next.
Finding clarity in complexity and giving ambitious ideas direction.
01/ UX LEADERSHIP / DESIGN SYSTEMS / AI WORKFLOWS
Reimagining CobaltBuilding the team, systems, and AI-assisted ways of working to shape a new product experience.MY ROLE
UX leader, hands-on designer, and researcherSCOPE
UX team and practice • Research and measurement • Design system • Product vision
OUTCOME
Built a team, established shared design foundations and AI-assisted workflows, and shaped a product vision informed by user research.VIEW CASE STUDY
02/ PRODUCT STRATEGY & DESIGN
No place like HomeTurning a broader platform vision into a personalized home page that helps employees, managers, and HR admins find what matters and take action.MY ROLE
Product strategy, design leadership, interaction designSCOPE
Personalized home page for employees, managers, and HR admins
OUTCOME
Home page usability score increased from 62 to 84VIEW CASE STUDY
03/ PLATFORM STRATEGY / DESIGN SYSTEMS / BRANDING
Many products. One Citrix.Bringing a new brand to life across a diverse product portfolio.MY ROLE
Initiative lead: strategy, research & cross-org partnershipSCOPE
8 product lines • 2 design systemsWorkshops, user research, brand + marketing partnership
OUTCOME
One unified design language across admin and end-user productsVIEW CASE STUDY
04/ UX RESEARCH / PRODUCT DESIGN / USABILITY TESTING
From Search to ScheduledTurning appointment requests into confirmed bookings, with a research-led scheduling experience for patients and care teams.MY ROLE
Lead UX & DesignSCOPE
Patient + administrative schedulingLegacy-system constraints
OUTCOME
Validated end-to-end scheduling experienceVIEW CASE STUDY
HOW I MAKE THINGS BETTER
I work across products, systems, and organizations.
Product strategy
Turning ambiguity into a clear direction and aligning around what matters.
Vision·Operations·Alignment
LEARN MOREDesign systems
Creating foundations that scale quality, consistency, and delivery.
Patterns·Components·Governance
LEARN MORELeadership
Building confident designers and leading teams to do their best work.
Team leadership·Coaching·Designer growth
LEARN MOREAI & Emerging Tech
Helping teams grow and adopt better ways of working.
Coaching·Collaboration·AI workflows
LEARN MOREPRODUCT DESIGNER
Design leader.
Systems thinker.Problem solver.I help organizations turn complexity into clarity through systems thinking, scalable design systems, and experiences people actually use.
KIND WORDS
Keith is extraordinary at navigating ambiguity and bringing clarity to complex problems. He has a rare ability to make sense of competing needs, create a clear path forward, and bring people together around a shared direction.
— Lawrence ShorterVP of Product Design, Citrix